Britons risk permanent hearing damage for enjoyment

The findings come from The State of Hearing report supported by Cochlear

An alarming number of Britons are intentionally exposing themselves to dangerous levels of noise, risking permanent hearing loss, simply to increase their enjoyment of an experience such as watching a concert or movie.

The report uncovered a concerning range of risk-taking activity amongst Britons that could see an increased number of people suffer hearing loss – which can lead to development difficulties for children, and early cognitive decline in adults, including dementia.

“We know hearing loss can affect people’s relationships, education and work, and mental health. We should also consider the future because new challenges will arise as our world changes. For example, hearing will matter more than ever in a world increasingly built around voice and sound. We only need to look at the rising popularity of devices such as the Amazon Echo and Google Home, and appliances like TVs and refrigerators that now have virtual assistants built into them, to see what challenges this could create for a hearing impaired population,” said Stuart Thomas, General Manager UK at Cochlear.

“There will always be a segment of the population with unavoidable hearing loss, for whom there are a range of solutions. However, most people have a choice when it comes to maintaining healthy hearing.

“Hearing empowers us and enriches our lives, but regrettably hearing loss represents a global silent epidemic with 466 million people living with disabling hearing loss worldwide. World Hearing Day and this report draw attention to the importance of healthy hearing now and in the future. Importantly, it alerts those with hearing loss about the benefit of early identification and intervention.”

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